The AGL growth strategy is framed around optimising the core business, evolving and expanding energy products, and creating new opportunities with connected customers. While the strategic vision is clear, a product strategy was required to turn the vision into actionable opportunity areas for differentiation and new product development.
The Product Strategy feeds into an AGL Product Roadmap, using the concept of Opportunity Areas to create focus for resourcing, capability building, and product team activity, while still allowing the freedom to experiment and iterate with customers on product solutions.
1. Where are the connected customer opportunity areas?
2. What are the product initiatives that will deliver customer and business value and allow us to differentiate our offering in-market?
3. How are we going to execute?
At the end of each sprint we engaged stakeholders from across AGL, including the wider product leadership team, strategy, marketing, digital, and others to share our findings and resolve key questions.
Each had narratives that explained why each mattered and how AGL planned to win with KPIs for each opportunity area, which rolled back up to the overarching KPIs identified in the Customer Markets Strategy.
This work informed a high level implementation roadmap showing which opportunity areas and potential propositions would be developed and by whom.