APT is an award winning, Australian owned travel company offering cruises and tours on every continent. IE was able to navigate this complex portfolio of products to deliver a technology platform which is both beautiful and easy to use.


To be recognised at the Webbys is a huge honour and a testament to the technical skill and digital project management expertise of the team at IE. They worked hard to understand our business. They navigated our hugely complex product portfolio to deliver a high quality platform that is simple, visually appealing and easy to use.


The following processes were followed in order to deliver an industry leading solution to market:

  • IE Agile Plan - 4 weeks of analysis, design and backlog planning for delivery
  • Delivery Sprints - the project was broken down into releases, to be delivered over a 12 month period

The biggest innovation on the site is the pricing section, which means customers can plan down to the dollar what the trip is likely to cost.

The IE team set up a dedicated space designed for the cross-functional team to co-locate together.

The team consisted of the following disciplines:

  • Lead consultant
  • Digital business strategy
  • UX
  • Design
  • BA
  • Front-end development
  • Back-end development
  • QA
  • Program Management


The site was responsible for an immediate and significant increase in newsletter subscriptions and brochure requests.

On top of this, the site was given honouree status as a Webby Award, the leading international awards organisation honouring web excellence. With 13,000 submissions received for the awards globally, APT was one of 12 sites selected globally to be honoured in the travel category, and was in the top 17% globally.

  • +734% Increase in newsletter subscriptions
  • +203% Increase in brochure requests
  • +131% Increase in ccontact us form submissions
  • +96% Increase in quote requests

Other case studies

Looking to solve big problems? Let’s talk.

Partner With Us

Stay in the loop

Get occasional newsletters about IE’s insights. We won’t spam your inbox.
Thank you! You've now been subscribed.
Something went wrong while submitting the form.
IE recognises the Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands on which we work, and we acknowledge those communities' continuing connections to their lands, waters, and cultures. We pay our respects to their Elders past and present.