Following two successful workshops the IE team were able to confidently create and deliver the brand that Skalata Ventures required to launch the company.
By taking an accelerated approach to the branding process whilst considering all of the key elements of a minimum viable brand, IE were able to significantly speed up a traditionally slow-paced process.
Having created and proposed a brand that Skalata Ventures approved of, the acid test was validating it with five entrepreneurs that fitted Skalata Ventures’ primary audience persona. The testing was a resounding success with all test participants agreeing that the brand felt impactful and representative of the type of organisation being described.
Skalata Ventures’ launch party went as planned, a new website was subsequently designed and launched by IE and the business continues to grow with a solid brand identity, looking to adapt and evolve as it learns more about its audience and their expectations.