The City of Melbourne and IE have been collaborating on the yearly design of the website for the Melbourne Spring Fashion Week since 2016.
Melbourne Spring Fashion Week (MSFW) is one of the city’s premier events, supporting and promoting the retail, fashion and design industries. As Melbourne’s hallmark consumer fashion event of the season, MSFW launches Spring/Summer ready-to-wear collections and creatively showcases Melbourne as an iconic destination for fashion, retail, design and hospitality.
Curated by City of Melbourne, this one of a kind event features runway shows, exhibitions, fashion parades and workshops, showcasing the very latest fashion trends from some of the city’s top designers.
Given IE’s background in working with both Visit Victoria and high-end fashion brands, the creative prowess of the company was the obvious choice for this project.