frank green is an innovative product design company that creates a range of reusable, sustainable and unconventional cups and bottles. They came to IE to help elevate their brand, online experience and ensure that their sustainability message was front and centre.
frank green’s products provide unparalleled design and ingenuity - pick up one of their cups or bottles and you can see the level of detail and clever thinking that has gone into making each component. Innovation is built into the product experience. Pay for a coffee by simply waving your cup at the checkout, for instance.
The product range is highly coveted, so we needed to ensure that the online presence reflected frank green's brand and product experience. We needed to revitalise the frank green brand, clarifying the core messaging and developing a new web app experience.
We identified three elements needed for success:
Create a streamline and engaging web experience
Emphasise the produce features and educate consumers on their benefits
Demonstrate how frank green is creating an impact through a non-disposable way of living