IE’s front-end and back-end development teams worked closely with design to ensure all the user requirements were met.
The team used some of the most current technologies to enhance performance, usability and take full advantage of Sitecore’s enterprise capabilities, including:
Bootstrap to handle the layout and responsive elements;
AngularJS, Bauer, Gulp as front-end technologies;
Lazyloading, Minified CSS, optimised and device specific images for performance optimisation;
IE’s .NET developers optimised and executed the Sitecore Experience Platform on the Captain’s Choice site. The team set up profiles in the Experience Platform, which segmented users based on travel region. As customers explore the site they are ‘scored’ based on their browsing behaviour, then the Feature Tours section will show only the most relevant content which they’ve scored highest for. Finally, the website exists as a multi-site instance, so Captain’s Choice can either re-use Australian content or populate the back-end with different assets for each global site.