Tourism Victoria Appoints IE to Digital Account


An exciting partnership

After a competitive pitch, IE has been appointed by Tourism Victoria as their Digital Agency of record to provide online technology development and services.

IE will work with the Tourism Victoria team to develop and extend their digital platform and assets across all channels including web, tablet, and mobile both locally and internationally. The appointment is for a 2-year term.

“We are looking forward to assisting Tourism Victoria maintain and extend its premiere position in the global digital marketing and customer experience landscape” says Rhys Hayes, CEO at IE.

“After an extensive tender process, Tourism Victoria appointed IE based on the quality of their bid combined with their breadth of technical services and experience. We look forward to working with IE as Tourism Victoria builds on its digital presence in both local and international markets and explores new opportunities, including bringing our websites to mobile devices such as iphones and tablets” says Leigh Harry, CEO at Tourism Victoria.

The account win follows on from some outstanding work across the Tourism category including mobile, tablet and web campaigns and development for Melbourne Convention and Visitors Bureau, Melbourne Convention and Exhibition Centre, and City of Melbourne.

“We are confident that our blend of leading-edge interaction design and technology capabilities coupled with our extensive experience within the Tourism Category will help ensure that Victoria remains one of the worlds’ preferred tourist destinations,” adds Hayes.