My life as a stock exchange: the ups and downs of Rhys Ltd.

An intimate conversation with IE's CEO

Last week Pause Fest occurred in Melbourne, with flocks from the startup, technology and creative industries packing in to hear presentations from trendsetters and meet like-minded individuals whilst networking.

The intention of the week long festival, with a three day conference in the middle, is for attendees to take the time to ‘pause’. Amongst the hustle-and-bustle that is our industry, it’s nice to take the time to reflect and learn from others.

One of the speakers at Creative Day was our Co-Founder and Managing Partner, Rhys Hayes. Rhys shared his story of creating a startup within a startup, and what you need to know in order to be successful.

Using inspiration from Pretty Woman, which the crowd genuinely agreed has a plethora of life advice to be taken from it, Rhys opened with the punchy ‘Mr. Lewis and I are going to build ships together, great big ships’ line.

He likened his life to a stock exchange.

Yes there are severe ups and downs in business but, ultimately, your entire journey is on an upward trajectory, and you’re enjoying yourself along the way. It’s about focussing on measuring your worth and success on the trend of satisfaction felt over time, not the high and low moments.

By telling a few stories of where he missed the ‘boat’, Rhys highlighted the importance of the following:

1. Know your craft

Don’t segment who you are, know what you love and do it well.


2. Don’t bet the house… unless it’s a sure thing

Be wise in your decisions and take calculated risks along the way.

3. Integrate everything

Think about all pieces of the pie and ensure they work together towards your goal. These can be small or large.


4. Wax on, wax off

When you have your ‘Karate Kid’ moment reflect on the journey that has brought you there.


5. Build boats, search for unicorns and love every moment.

Find your unique idea and run with it, don’t look back.

And always remember: we shouldn’t measure ourselves on the metrics determined by society, rather the objectives of what we’re trying to contribute.

Want to work at IE?