IE Digital opens Sydney office in next step of expansion plans

May 2016, Sydney: IE, the Innovation and Experience Company, is proud to announce the opening of its first Sydney office.

Off the back of some exciting new business wins, and growth in Melbourne over the previous 12 months, the digital company has expanded its foothold in the Australian market.

IE has a heritage in Melbourne’s digital scene and now remains one of the last surviving independent digital service businesses.

From humble beginnings in a garage in South Melbourne over 15 years ago, the company now has a dedicated team working in Sydney, which has been operational for the past six months.

Based in Tank Stream Labs, alongside the likes of BuzzFeed, Braintree and Airtasker, the team consists of Client Partners, UX Designers, Front-End Developers, Back-End Developers, Iteration Managers, Content Producers and is growing rapidly.

Rhys Hayes, CEO of IE, is excited to finally make this announcement: “After resisting the pull for many years now, it’s an absolute pleasure to announce that IE now has an office in Sydney” he says.

“After bringing on some of the most influential brands in Australia, this was the logical next step for us in terms of growth. We’ve already seen some great results and are looking forward to expanding over the next year.”

Nathan Smale, Head of Client Engagement at IE, said of this news: “I know from our experiences so far that when you take IE’s entrepreneurial clout and couple that with our deep understanding of digital experiences and business strategy, we are offering our clients solid service and great results here in Sydney.”

Want to talk platform delivery?