IE x Braintree – ‘Helping companies change the payments game’
Azita Habibi, from the Braintree office in San Francisco, stopped by IE to discuss how she discovered the space of online payments and how the Braintree platform is shaking things up.
Rooted in technology and finance, Braintree is developing innovative ways to change the payment process, which is too often seen as an obstacle by users.
In this fireside chat with Rhys Hayes, IE’s CEO, Azita highlights the importance of facilitating more effective purchase points. “Enabling purchases at the moment of discovery, when and where the customer has discovered a product in the context of everyday activities – that’s contextual commerce”.