AIMIA National Retail Research Report
“Now in its sixth year, the AIMIA Retail Research Report has shown annual, exponential growth in the adoption rates across the board for interactive, digital and e-tail services.” – AIMIA
Key metrics for digital retailers
The most recent AIMIA Retail Research Report has been released to the public, with IE Agency as one of the sponsors. The report identifies key trends, according to AIMIA, along the lines of:
The focus of digital budgets for retailers
The expectations for online retail in the next 1-2 years from business leaders
The focus on customer satisfaction and it’s meaning for business
You can download the report here.