Visit Victoria: A curated, customer-first, hub to plan your visit to Victoria
One of the few agile-run projects in Victorian Government
Tourism Victoria’s long term digital partner IE was co-located on site with the team for six months. This meant that the combined group, of Tourism Victoria and IE, worked in collaboration and truly functioned as an agile team.
IE took Tourism Victoria through an agile plan phase, which consisted of workshops aimed to detail and prioritise requirements, confirm objectives and solidify the project roadmap.
The initial design concepts were created by Clemenger BBDO, and then adapted by Tourism Victoria to suit the responsive design of the site.
The rebuilt site is sitting on the Sitecore CMS, the obvious platform of choice for Tourism Victoria with its complex personalisation and enterprise content management capabilities.
Visit Victoria also now exists in eight different languages for travellers around the globe, they are: French, German, Italian, Korean, Spanish, Chinese (Simplified and Traditional), Japanese and English.
Features of the new site include a clean user-experience design (UX); visitors can use the advanced filtering system to easily and quickly find their desired attractions, either by location or category.
Nick Foa, CEO of Tourism Victoria, said of the new site: “Developing the new site, a critical marketing channel for the organisation, has been an incredible project involving a significant team effort. The new site has had major enhancement on the previous version and now offers a best practice customer experience for travellers. For 2015, Visit Victoria attracted 8.8 million visits and we hope this number will only grow” he said.
“The site development was run as an agile project, a first for Tourism Victoria. IE and Tourism Victoria staff formed a “build team” and worked closely on a daily basis to manage the development step by step. The success of the agile team approach was in creating
a close and collaborative working relationship.”
Murray Robinson, Delivery General Manager at IE, couldn’t speak more highly of the launch, “Bringing IE’s agile processes to Tourism Victoria for the first time was an incredible feat. By working in this way, IE was able to deliver more business value for Tourism Victoria, faster, with less risk and at a higher quality. The co-location was key, it felt like one team between Tourism Victoria and IE, which is why the project was so successful.”