IE | Case Study | Sussan - Magento e-commerce platform
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Sussan –

Magento e-commerce platform

As a leading Australian women’s fashion retailer, Sussan is best recognised for its high level of quality and design. Showcasing the season’s must have trends, Sussan offers fashionable collections that allow customers to find their own personal style.

Purpose

Following a successful partnership with IE delivering Sportsgirl’s e-commerce Magento platform, Sussan engaged IE to build a new online store on the Magento enterprise platform.

Key focuses were:

  • Refresh the design of the existing e-commerce site but retain its feel and familiarity
  • Create an intuitive user experience for customers based on industry best practice
  • A responsive design for accessibility across any device and to improve purchase conversion
  • Optimising site performance and speed at key sales periods
  • Ability to support custom Sussan promotions and a bespoke VIP loyalty program
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The Journey

The site is built fluid responsive, providing mobile users with a fingertip-friendly navigation bar and accordion category layout. In its first six months, the percentage of mobile users and the mobile conversion rate increased significantly.

The new platform delivers Sussan customers greater control over their online shopping experience, featuring a complex filtering system that allows users to refine their product selection across category, size, colour and price, with fast results that don’t require the page to refresh.

Sussan’s customer relationship management is centered around their VIP loyalty program which integrates across online and in-store. The platform supports the omnichannel consumer by allowing in-store VIPs to easily create, access and update their accounts online and to earn points for purchases, wherever or however they choose to shop. New customers can also sign up to the VIP program when they create an online shopping account. Sussan provides exclusive online promotions to VIPs, with sale pricing only viewable to those logged into their online VIP account.

The Lookbook is essential to the shopping experience for the time-poor Sussan consumer, and the new platform enables users to seamlessly add products from each Look to their cart without leaving the page.

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Solution

The site was launched on the 28th of July in 2014, and over the first six months we’ve seen an increase in mobile visitors, site conversion rate and sales revenue.