IE | Case Study | Sensis - Improve My Home & Improve My Business
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Sensis – Improve My Home & Improve My Business

The Improve My Home and Improve My Business digital assets are online brand marketing initiatives that form part of a digital strategy to ensure that YellowPages.com.au maintains and builds on its market leading position. These sites are designed to provide useful, timely information for home and business owners, while simultaneously directing qualified leads to YellowPages.com.

The way customers find service providers online has changed significantly, and to maintain brand positioning and market leadership Sensis has built two sites containing useful information and links to local service providers.

On this project IE’s role included project strategy and execution