For its 360 Novateur experience, sass & bide wanted to further drive average order value and sales. IE concepted and developed a complex grouped products extension for their existing site, to link out to from key Novateur looks.
Customers who click on any product in a look, within the Novateur experience, are directed to a dedicated page in the online store, curating a series of products within the look. For example, those who click through to this look…
…are presented with the bundled products look page here. From this page, customers can select and add each product to their bag, all on the one page.
The value of the look pages extends beyond the Novateur campaign, sass & bide will be able to use this functionality for future online marketing to drive average order value, including email campaigns, social media and paid search.