IE | Case Study | Roy Morgan Digital Overhaul - Amazon Web Services
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Roy Morgan – Amazon Web Services

Roy Morgan Research is Australia’s best-known market company. The business gathers its data through face-to-face interviews via the telephone, self-administered or the Internet.

ONE OF THE FIRST AWS INSTANCES ON SITECORE

INCREASED RESPONSE TIME TO 50MS

USER-FIRST EXPERIENCE

Purpose

IE Agency was engaged to reposition Roy Morgan as a ‘survey company’ under the guise of increasing brand integrity. A digital re-design and re-development of their current website was undertaken, with the following concepts in mind:
  • Create a site which highlights Roy Morgan’s core competencies
  • Use Sitecore as the platform of choice, as it can evolve to meet business needs over time.
  • Provide a digital experience overhaul and a responsive design through development.
  • Make online purchasing a capability.
RM_Device-Mockup

The Journey

IE worked collaboratively with Roy Morgan to plan and scope the project. Careful consideration and planning was needed to incorporate a large volume of data into an online presence. For this reason, a high proportion of the planning phase was spent working closely with UX experts and ensure the business needs were met.

The unique IE framework through Sitecore was employed from start to finish in the project phases.

ANZ-Roy
Desktop-3

Solution

IE provided Roy Morgan with a fast, user-first, site through their Sitecore build. The outcomes were:

  • A response time of 50ms – IE optimised the system to be as quick as possible
  • A scalable solution sitting on the Amazon Web Services (AWS),
  • A data heavy site providing a fast and fluid user-experience