IE | Case Study | Pandora Flagship Store Launch - Video Digital Activation with FoyerLive
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Pandora Flagship Store Launch
– Video Digital Activation with FoyerLive

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Pandora is a Danish jewellery label offering customers unique hand finished and contemporary pieces at affordable prices. The brand has taken the Australian market by storm over the last 10 years since its launch in 2004.

Pandora has just launched its brand new flagship store in Pitt Street, Sydney, with the aim to offer a fresh approach to the customer experience in-store.

IE was engaged to adapt Pandora’s global video content; to create an in-store activation for customers. The content sits on the FoyerLive in-store signage platform, a product which offers retailers the opportunity to extend their marketing and e-commerce offerings at an enterprise level.

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Pandora had two screens, a 65” and 42”, on which to display this content; the one requirement being that the orientation had to be portrait. This presented a challenge as the original video had been shot in landscape and IE wanted to maintain the quality and messaging of the video content, whilst adapting it to the parameters of the screens going in-store.

“We are very excited to offer our customers this incredible shopping experience. The new layout allows our team members to provide more personalised service. Customers are able to better view our full jewellery range including rings, earrings, necklaces along with our traditional bracelets and charms,” said Brien Winther, president of Pandora Australia and New Zealand.

“Times are changing in the retail industry and today’s consumers have come to expect an exciting and personalised shopping experience. The Evolution concept store will help our customers find jewellery that expresses their individuality and represent life’s unforgettable moments,” says Winther.

Pandora was very happy with the final product that IE executed on FoyerLive, and can now be seen in their newly opened Pitt Street store.

Read more about the store launch on Ragtrader and Inside Retail.