IE | Case Study | Mitre 10 - Local Area Marketing Campaign
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Mitre 10 – Local Area Marketing

For the Mitre 10 chain of more than 400 stores nationally, it makes sense to target their marketing and communications to each store’s local area. To achieve this, our web application development solution encompasses a comprehensive Email Broadcasting System and CRM program. This allows individual stores to create, send and track their marketing messages while building a local database of email addresses.

Putting control of marketing message content and frequency in the hands of local stores makes perfect sense for a large retailer such as Mitre 10. Our solution allows individual stores to tailor messages and frequency within a strict email design template to ensure branding standards are maintained at all times.

On this project IE is the Digital Agency of Record.