Hurley, Nike SB and IE worked closely together whilst bringing the brand vision to life. To implement the technology seamlessly in to the space and provide a user-friendly experience, IE used various hardware and software solutions.
The Hurley Innovation Showcase
IE Agency and Hurley focused on promoting the key products and the Hurley mobile app in the retail space. IE wanted to produce a space that created a sense of theatre through ambient and consumer controlled content, as it would be a shopping experience never seen before within this category. The space included a multi-screen video wall, individual video screens, audio and a central touch control panel. All content was edited, and curated to suit the event, by IE.
The central touch interface allowed consumers to explore and control the space themselves. This was through the selection of products & hero athletes, campaign content and product detail information on the central product table, and the 12 foot wide 4 x 4 multi-screen video wall. Using swipe and touch controls, the consumer selected the athlete or product of their choice triggering the audio and video wall to be taken over, immersing the customers in an all-encompassing expression of Hurley’s innovation.