To celebrate their 100th birthday, Hoyts is offering all their loyalty program members a complimentary cinema ticket on their birthday. This online brand marketing initiative is supported by a comprehensive mini-site and eDM campaign.
Designed to both reward loyal cinema-goers and stimulate further movie-ticket purchases, the Hoyts Celebrate mini-site offers visitors exclusive content as well as access to a free ticket on their birthday. Visitors can claim their free movie ticket, send their friends an eCard inviting them to see the movie with them and see which movie stars share their birthday.
On this project IE is the Digital Agency of Record.