IE | Case Study | Flybuys Online Game
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Flybuys – Online Game

Australia’s biggest shopping rewards program, Flybuys, engaged IE to conceptualise and execute an online game experience that would not only fulfil the primary objectives of building their client email database and reminding cardholders of the many benefits their Flybuys card offers, but would be fun to play and deliver significant numbers of players.

On this project IE’s role included project planning, design and execution.