As a luxury travel brand, it was important for the new Captain’s Choice website to add a premium feel to the travel experience; delighting its customers from the moment they arrive. For this reason, the best platform to meet their needs was Sitecore, with its extensive marketing suite and ability to scale on a global level.
IE and Captain’s Choice worked together in an agile manner to ensure each element of the site was easy to use and customer intuitive. By opting for a continuous delivery model, the team was able to execute the best outcome for both the business and its customer.
IE went through an extensive UX and design phase to determine the user’s requirements. In designing for a senior demographic, the team ensured the site:
After determining these requirements, IE developed a modular framework on the Sitecore platform to afford the Captain’s Choice team maximum flexibility in updating content, creating new tour pages and executing future campaigns.
IE’s front-end and back-end development teams worked closely with design to ensure all the user requirements were met. The team used some of the most current technologies to enhance performance, usability and take full advantage of Sitecore’s enterprise capabilities, including: