Rhys Hayes, CEO and founder of IE said of this new project: “play.afl provided IE with the opportunity to show how quickly innovation can be taken to market without sacrificing both best-practice design and the scalability required for a brand as high profile as the AFL,” he said.
“We’re looking forward to continuing our work with the AFL and using fast paced digital innovation to reach their growing audience, who are engaging in the AFL in every town and regional centre across Australia.”
This is IE’s first major project on the Acquia enterprise platform and it’s been undoubtedly a success. IE and Acquia are currently working together on opportunities for forward thinking companies to leverage open source technology and innovate.
Darren Watkins, senior director of partnerships at Acquia said: “IE has a reputation for both innovation and delivery excellence, backed by 15 years of continuous operation in Australia. It’s for this reason that we quickly identified IE as one of our key partners and support IE’s work of bringing innovative customer and brand experiences to market that are authentic and intuitive.”
Hayes added: “We’ve been working with open source technology for years, and the combination of that technology with the Acquia platform ensures we can take open-source to our Tier 1 client base in a truly meaningful way. The Acquia partnership, and practice in IE, is growing and we’re excited for what’s in store next.”
Visit play.afl to check out the site.