IE Digital is today proud to announce that its Engagement Director, Nathan Smale, has been appointed to the Independent Fashion Advisory Board.

IFAB provides open, independent, strategic business advice to leading Australian fashion companies. The intent behind the organisation is to elevate brand potential through bespoke digital and customer transformation processes.

Nathan has extensive experience in integrating digital within the physical retail world for some of Australia’s most iconic brands.

Through his passion and enthusiasm to provide a seamless customer experience at every touch point for clients, he has been asked to advise the wider industry on how they can better integrate digital, end-to-end, in the purchase journey.

Nathan’s experience will no doubt add value to many retailers wanting to take that next step in their digital journey.