We cut our teeth helping brands do better at the checkout by putting customers at the heart of every decision. IE Thinking is a relentlessly customer focused, human-centred design approach to innovation. Business goals are attuned to what people want from life and the blue-sky potential of technology. Potent insights are born from authentic behaviour and conversations that occur in natural contexts. IE Thinking ensures our digital solutions resonate more profoundly with people. Why? Because it’s easy to like brands that validate our feelings and humanity.